Red Cross Presence and Prominence in Spanish Headlines during the First 100 Days of War in Ukraine

This research seeks to find out what extent the Spanish press reflects role played by Red Cross during first 100 days of war in Ukraine. It aims identify main characteristics information which organization has taken a leading press. The theoretical framework includes literature review on strategic relationship between and non-governmental organizations (NGOs) for benefit their reputation, as well armed conflicts, link third sector geopolitics. In order examine how different media treated protagonist news, articles published written that included “Red Cross” keywords headline were selected through Onclusive platform (formerly Kantar Media). period analysis covered Ukraine, from 24 February 3 June 2022. methodology used was developed two phases: based content analysis, second focused description interpretation informative development sample. results reveal conflict is not focus attention its name become lure political communication, social events or publicity more traditional corporate responsibility (CSR) companies. We can say contributed explaining clearly expressing institution’s task mission war. why it be deduced analyzed do improve brand value positioning among readers.